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MVNO Market Growing at a CAGR 6.8% | Key Player Lebara, Asahi Net, Virgin Mobile USA, Tracfone Wireless, Friendi Mobile

„Virgin Media Business (UK), DataXoom (USA), Lebara (UK), KDDI (Japan), Asahi Net (Japan), Virgin Mobile USA (USA), TracFone Wireless (USA), Boost Mobile (Australia), Lycamobile ( (UK), Tesco Mobile (UK), PosteMobile (Italy), Airvoice Wireless (US), Asda Mobile (UK), Giffgaff (UK), Kajeet (US), Voiceworks (Netherlands), Ting (US), Red Pocket Mobile USA) and Consumer Cellular (USA). “

MVNO market by operational model (distributor, service operator, full MVNO), subscriber (consumer, enterprise), size of the organization (SMES, large enterprise), business model (discount, ethnic, business) and region – global forecast until 2024 г.

The MVNO market its size is projected to increase from $ 64.0 billion in 2019 to $ 89.0 billion by 2024 at a compound annual growth rate (CAGR) of 6.8% over the forecast period. The main drivers of growth in the MVNO market include the provision of demographic services to customers and the ability to maximize profits for both MNO and MVNO.

Through an operating model, the full MVNO segment to lead the MVNO market over the forecast period

The full MVNO operating model is the most advanced MVNO operating model and includes MVNOs that have basic network elements, giving it complete freedom and independence to be like an MNO. The only aspect that MNO will use is its radio frequency spectrum. In this model, MVNOs will create their home location register (HLR) and other core network elements. It must also negotiate its own interconnection agreements with all other operators worldwide. The full MVNO model gives full call control and full flexibility in service development and has the added advantage of allowing MVNOs to collect all incoming mobile termination (MTR) revenue that is retained by MNOs when they support the MVNO models described. above and shared on an agreed basis. This benefit decreases over time as MTR rates decrease worldwide.

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By size of the organization, the large corporate segment to lead the MVNO market during the forecast period

Large enterprises have different departments to perform different business functions. These business functions must be coordinated with each other, both internally and externally, for operational efficiency. They prefer MVNOs, which provide a final return on investment (ROI). The cost capacity of large enterprises increases the adoption of innovative MVNOs in this enterprise and the trend is expected to continue during the forecast period. Large companies include MVNO in their corporate operations exclusively in secure cloud environments, which naturally makes the service more scalable and faster to deploy and less CAPEX intensive to manage. This also makes the MVNO model more viable for medium and large enterprises.

Major MVNO providers include Virgin Media Business (UK), DataXoom (US), Lebara (UK), KDDI (Japan), Asahi Net (Japan), Virgin Mobile USA (US), TracFone Wireless (US), Boost Mobile (Australia). ), Lycamobile (UK), Tesco Mobile (UK), PosteMobile (Italy), Airvoice Wireless (USA), Asda Mobile (UK), Giffgaff (UK), Kajeet (USA), Voiceworks (Netherlands), Ting (USA), Red Pocket Mobile (USA) and Consumer Cellular (USA). These market participants have adopted various growth strategies, such as partnerships, agreements and cooperation, as well as the launch of new products to expand their presence in the MVNO market. Partnerships and collaboration are the most adopted strategies by the big players from 2018 to 2019, which have helped companies innovate in their offerings and expand their customer base.

Virgin Media Business (UK) is one of the leading providers in the MVNO market. Virgin Media Business is currently working to increase its market share and presence through inorganic and organic growth strategies, such as partnerships and launching new services, respectively. For example, in May 2019, VMB partnered with the London Training Network (LGF), a non-profit organization, to improve the connectivity of thousands of schools. This partnership would benefit more than 1.2 million school children by providing digital classrooms and faster internet connection. In November 2018, VMB launched new services with a software-defined broad area (SD-WAN) for its corporate clients. These services will help corporate customers get more accurate real-time information, analysis and visibility of network traffic.

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DataXoom (USA) is another leading provider of MVNO services worldwide. The company operates as an MVNO and uses AT&T, Verizon Wireless and Sprint networks in the United States. It provides mobile broadband for tablets and mobile hotspots used by SMEs. The company focuses on both organic and inorganic growth strategies to improve the MVNO market. For example, in July 2019, DataXoom released new updates to the application programming interface (API) for its enterprise customers. These updates would help enterprise customers easily integrate DataXoom devices with their customer relationship management (CRM) platforms, such as ServiceNow,, Microsoft, and Oracle. In December 2018, DataXoom partnered with the Cradlepoint affiliate program to launch a single and dual subscriber identification module (SIM) and multi-operator tariff plans for its corporate customers. In December 2018, DataXoom partnered with Peplink, a provider of cable and wireless SD-WAN solutions. DataXoom can use Peplink routers to provide wireless resiliency solutions for enterprise customers.

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