NAB Show to Reflect on Year of Adjustment and Adaptation

LAS VEGAS-Change will occur when the 2021 NAB Show returns in Las Vegas, October 9-13. Masks will be ubiquitous. You will need evidence of a COVID-19 vaccine to even enter the door (sidebar, below). And the results of the once-in-a-lifetime change that the media industry has faced over the past 18 months will be fully displayed.

Following a break last year, the National Association of Broadcasters has the opportunity to help the industry answer pressing questions. How do you stand out in a sea of ​​content suggestions? How to effectively generate revenue from this content? What is the best way to assess what has worked – and what hasn’t – in the last 18 months?