Three characteristics to ensure success for live streaming

“The only thing that’s permanent is change.” In a world shaped by the Covid-19 pandemic in the last 18 months, this quote from the Greek philosopher Heraclitus has never been more accurate. Shaped by blocking and social distancing, the world in which we live, learn and work has changed irreversibly, with technology coming to the fore as a key factor in cooperation, engagement and how we consume content.

About the author

Gordon Brooks is the CEO and CEO of Zixi.

Regarding the latter, as an example, according to Nielsen, the most popular activity for home workers is listening to music on an AM / FM radio station or streaming services, with 40% listening daily. This was followed closely by watching TV or streaming content during a work holiday, with 33% watching every day.